Christmas 2018 saw the launch of an ambitious new initiative aimed at making a difference to the lives of children experiencing hardship across our community and who might not otherwise receive a gift at Christmas.

A Children’s Christmas was launched as a response to rising concern for child welfare in Hawke’s Bay, where an estimated 23% of children are living below the poverty line, many of them experiencing extreme hardship

Since inception, contributions by local businesses and members of the community have enabled the purchase of gift sacks for over 5000 children which included long-lasting, educational, and active items tailored to age groups from toddlers to teenagers such as trikes, scooters, sporting balls, school bags, books, and stationery.

As a business which has such long-term commitment to our community, making a positive difference to the local community has to be at the heart of what we do.

A considerable part of this initiative wouldn’t be possible without the support and coordination of the many contributors, volunteers and charities operating across Hawke’s Bay and Wairarapa, to which we owe many thanks for their incredibly hard work.