We believe that to be a world-class winery; we have to do more than produce excellent quality wine. For us, the environment and the community are key sustainability pillars for all businesses, and especially those that intend to be around for 1,000 years.

With our long-term view front of mind, we are investing heavily in social and environmental sustainability. We are working to be better farmers and caring members of our community.

In 2018 we created our A Children’s Christmas Foundation. A foundation aimed at supporting children in our community that need it the most. This has led to us working with 45 different charities and providing over 15,000 Santa sacks to Children in need both in Hawke’s Bay and Wairarapa. These sacks contained sporting equipment, school resources, scooters, books and toys. Bringing joy on Christmas day and also encouraging kids to spend time outside.


The Peabody family is passionate about evolving our farming practices and looking after our community.
Craggy Range will always be looking for ways we can continue to evolve our sustainability practices, inside our vineyards and out.

While we are a member of Sustainable Winegrowing New Zealand (SWNZ), we have set our minds to how else we could improve the health of our vineyards. We have embarked on the largest biodiversity project in the New Zealand wine industry, planting over 50,000 native trees and plants in and around our Te Muna Road vineyards. While many of the environmental benefits are apparent, we believe the project will dramatically improve our monoculture, increasing natural yeasts and reducing pest pressure from the increase in native birds leading to what we believe will be increased quality in the bottle. This project aims to set the benchmark for biodiversity within New Zealand vineyards.

Adding to this, we are increasing our focus on farming organically. Ensuring the health of these special swaths of land for generations to come.

We are also looking at ways to reduce our impact on our rivers. We have invested and continue to invest in water storage to capture water during the winter when the rivers flow at their peak.